Are you selling online? You are maybe looking for some solutions on how to succeed in your business. There are several ways how to get more clients and earn more money. In this article, I will introduce you to some of them.
1. Affiliate marketing:
Affiliate marketing consists of the relationship between website owners and merchants. Website owners put merchants advertisement (usually text link or banner) on their page and merchant pays a commission from each deal to the site owner. The advantage of this promotion method is the fact that you can never lose your money for inefficient advertising because you pay only in case you earn some money. If you want to start your own affiliate program you can buy one of many available scripts or use some of the affiliate networks like Link Share or Commission Junction.
2. Search engine optimization (SEO):
Search engine optimization is one of the most effective (and one of the hardest) ways how to get a large number of very good targeted customers. If you are a search engine optimization specialist, make an SEO analysis and optimize your website for some effective keywords. If you know nothing about SEO try to find some basic information on the Internet and optimize for easy keywords or hire an SEO company. The advantage of search engine optimization is the fact that you get the visitors who want to buy the goods (or services) which you offer. The disadvantage is the long time necessary for successful optimization.
3. Pay per click (PPC):
There are several search engines offering pay-per-click programs. The advertiser chooses the keyword and the bid. If the visitor search for this keyword, advertisements targeted for this keyword are displayed. If more advertisers select the same keyword the advertisements are sorted by the bid (except for google AdWords, there the advertisement position depends on the bid and click rate). The big advantage of pay per click system is the fact that you can start your campaign within a few minutes.
4. Banner exchanges:
You include an HTML code to your website and each time somebody visits the site where the HTML code is placed a banner will be displayed and you get some credits (usually 1/2 – 1 credit depending on the exchange ratio). For each credit you “earn” your banner will be displayed on another banner exchange members page. This type of promotion is good for branding but it will increase your traffic by just about 0,1 – 1 % only (depending on the click rate of your banner) so always combine this method with another strategy.
5. Promotional coupon codes:
Everybody is happy for a free gift or some discount and a lot of online marketers take advantage of this fact. So why don’t make your customers happy too? There are many promotional coupon code directories on the Internet. Put your coupon code on most of these websites. Try a combination of promotional coupon codes strategy and affiliate marketing. Giveaway to your publisher’s promo codes or special affiliate links. If the visitor clicks this link he gets some discount, free gift, free shipping, or another benefit.